Copywriting is a major skill which you need to be successful in any business, whether online or offline. I’ve always said that if you can write a letter which gets someone to do something, you can learn how to write copy, and much more quickly than you imagine.Here are five copywriting master secrets you need right now.
1. Know Your Customer His Perceptions Are Always Right
The more you can get on your customers wave length, the more you will sell.
Your first task is to discover how your customer perceives your product.
If a product is new, you’ll need to educate as well as persuade. Yes, education is part of the copywriter’s job.
For example, lets say that you’ve won a copywriting project to promote a new Customer Relationship Management (CRM) software.
The software sold to businesses, so first, your step is to write some educational material, such as a white paper, and a case study. Youll uses these to educate your customers, while creating copy which persuades.
2. Write and Review Let the Market Decide
There’s only one way to test the effectiveness of copy, and that’s in the marketplace. Before you write a word, establish how your copy will be tested. A difference in phrasing can lead to increased sales. So be prepared to test, early and often.
3. Fail Fast
Your copywriting process is simple: research, write, test. As a copywriter, you cant afford to get hung up on failure because there is no failure unless you stop testing.
One point: this assumes that you’re selling a great product. If you discover the products a dud, nothing you do will help. Drop it and move on.
4. Your Copys Support System
In any copywriting project, there are many elements. For example, lets say you’re writing a Web sales page for a product. You need to know how the product will be promoted because all the marketing for a product needs to be coordinated. Therefore, discover how your copy will be supported.
If you’re writing copy for your own product, create a complete campaign, so that every piece of copy supports and reinforces every other piece of copy. Politicians call it staying on message. This is vital, so you don’t confuse your customers confused customers don’t buy.
5. Have Fun when You Write
Don’t try to write copy when you’re in a bad mood it will come across in your tone. Relax. Play some music, or go to the gym and sweat. Change your mood, and then come back and write.