Though basic rules and principles still apply, online writing employs a new approach to meet the demands of modern readers. If you’re planning to jump-start your writing career online or if you want to stay ahead of the pack, here are some do’s and don’ts to consider:
1. Know your audience and communicate with them.
Readers want to be involved. It’s essential to consider and know what they want and effectively deliver their needs. Your audience also influences the writing style to be used, the techniques to be applied, and the format to be executed. Expect that you’ll be leaving your comfort zone and adjust to different styles to reach a particular audience. That way, you’re establishing a relationship and starting to communicate.
2. Attract readers with quality content.
Whether it be traditional print or online writing, well-written and well-developed content is imperative. Not only will it build your reputation as a good writer, but it also stimulates your readers to follow you and excites them to look forward to reading more of your works. To ensure you’re delivering quality articles, you may need to consult proofreader experts or online editing services.
3. Choose topics wisely.
The Internet is a virtual trove of countless topics, and readers are capable of navigating through several sites just to find what they’re looking for. With this in mind, cover issues that are compelling and supply relevant information. You may also take an interesting angle to a common story.
4. Think SEO and strategize.
Remember that this is online writing—you need to employ new strategies and take a different route from the traditional writing norms. When building your readership online, establish groundwork of effective application of SEO format and keyword use. You can integrate links and build credible references to rank in result pages and boost your online presence.
1. Overload your readers with text.
Dense and heavy blocks of text repel online readers. Prevent this by optimizing readability using subheadings and bullet points. Maximize your writing arsenal. Keep your readers’ attention with dynamic and interesting multimedia tools, such as images and videos. You may also use online editing tools to get the content polished and free from grammatical errors.
2. Provide fluff content.
Readers tend to be impatient, skimming through the content and extracting only what they find useful. Don’t waste words. Deliver your point explicitly. Aim for conciseness.
3. Compromise quality to get high ranking.
Be smart when weaving keywords into your content. It shouldn’t appear keyword spammy. Ensure that you are delivering quality content that provides relevant and credible information.
Remember, a strategic marketi