Writing an ebook is no different than writing a regular book. The difference is in the format. An ebook is in digital format whereas a regular book is in a traditional bound format. Ebooks have grown in popularity due to their ease of use. You don’t have to go to a book store to buy an ebook. Of course you don’t have to go to a bookstore to buy a regular book either. But you can be reading the ebook in minutes via instant download whereas you’ll have to wait a few days for the traditional book to be delivered to your doorstep.
Ebooks are most commonly delivered as .PDF which stands for portable digital format. Ebooks can also be compiled into an executable file but not all computers can read the executable files. PDF’s are preferred because they can be read universally using the free Adobe Acrobat reader.
Another advantage of ebooks is their versatility. If you find a mistake or want to update a chapter, you can do it quite easily. All you have to do is open the source document make the changes and resave the .PDF. It can all be done in a matter of minutes. Then the new .PDF is uploaded to the Internet and you’re done. Try doing that with a traditional book where thousands of copies have already been printed.
Ebooks can be used as a marketing tool to attract business. Many savvy businesses publish white papers and make them available for free online. The white paper is similar to a book. It offers free information and also provides the contact information for the business at the end. Depending on the type of business you’re in this can be an effective lead generation method.
A quick method for writing an ebook is to take some time to draw up an outline of the book and it’s chapters. Perhaps the chapters can be broken down into subtopics. With the outline complete all that’s left is to write 3 to 5 paragraphs on each subtopic. This should be simple for anyone who is an expert on the subject matter.
But it’s not necessary to be an expert on the subject-matter to write an ebook. There is an army of ghostwriters available to write your book for you. The cost varies and you’ll get what you pay for but expect to pay $1,500 to $2,500 for a decent writer. Just provide the writer with your outline, set a deadline, and make sure expectations are understood. Do not pay in full until you have received the final ebook and it meets your approval.
Many marketers are making a small fortune selling ebooks online. Online stores such as clickbank and paydotcom offer a variety of digital products for sale and will be happy to list your product in their store too.