Media is all pervasive and that is why you we must understand the importance of media relations training and media public relations. Organizations, products and personalities are created by the media whether it is print or electronic media. Media relations, therefore, need to be learnt and cultivated for maximum effect. Since this is a specialized sphere of activity and needs specific skills a media relations consultant can play a key role in developing your product, organization or business. Media public relations, therefore, play an important role in the development in familiarization of the influence of media management in molding and building brands and images.
Media relations training is required for all types of interactions and all potential leaders must be trained to handle the media. Executive media training is probably more urgent in most organizations as it is the managers and senior executives who will most likely be contacted by the media. Communications to the printed media is restricted to the written text and visual imagery. The audio visual media deals with a live television or a video interface. All these require special and different skills and proficiency levels. The basic public speaking skills have to be honed to the optimum so that the advantages of the media accrue to you and your organization. With the advent of different forms of media interaction there is an ever increasing demand of media related jobs as a media relations consultant and the requirement of conducting industry specific media relations seminars.
While using the media for image building or brand projection it is important to collate comprehensive facts. This is because the entire interface with the media is a live performance and incase of audio visual media it can be recorded and replayed. So the images and messages must conform to facts and be delivered in a crisp and impressive manner. The secret lies in understanding the characteristics of the different media. So while designing the media interaction the following aspects need special attention:- * Knowledge of the target audience. * Formulation of a clear and concise message. * Using the most appropriate media specific technique. * Having a positive and media friendly attitude.
Media relations training is an important facet of leadership and its responsibilities in brand and image projections. This is a specialized and professional work and must be handled by people who are trained to do it. However, all leaders who yearn to be projected and build their stature have to use the media and must understand the finer nuances of media training and management. Leaders of organizations have to exploit the expansive exposure of the different types of media to their advantage. Periodic interactions in the form of press releases, introductory messages for new products and advertisement and promotional campaigns all use the media. Media relations training assumes overriding importance in any organization. It may take the form of the written word, pictures or audio visual imagery but at the end of the day your message carried by the media has a telling effect in spreading a good word about you, your products and your brand.