Copywriting is promotional writing, and if you’re writing copy for the Web, knowing something about search engine optimization (SEO) is vital. Heres why SEO is important: it gets a page found. And whether you’re writing copy for others, or for yourself, copy that gets found by searchers via organic search is free promotion.With organic search, you don’t have to pay for printing and postage as you do offline, or for online ads sending customers to the sales page, the customers find your sales pages by the magic of SEO.
With such a huge benefit for UK SEO copywriting, you think that all online copywriting would take the search engines into account. Most copy written for the Web doesn’t yet. Many copywriters and marketers look on SEO as a mystical art.
In this article, well clear up some of the mystery.
Get Found With This SEO Secret: Its the Words, and the Links
To get a page found online, two things are important: keywords and links.
Keywords are those words which searchers type into a search engine, to find a particular product. For example, if you’re promoting a hotel in London, it would be logical to think that London hotel and hotel London would be keywords you use in your copy.
On their own, keywords help a page to get found. However, for popular keywords like London hotel, that’s not sufficient. There are over ten million pages which reference London hotel, so to boost your page in the search engine rankings, you’ll need to get some links to the London hotel keywords from other sites.
Links to your page are called off-page SEO factors, and these factors are vital to improving the search results for competitive keywords.
You can get those links in many ways, such as by buying advertising, or by writing articles to promote the page, or by writing press releases.
Remember to Make Sales Too
Getting your customers to the sales page is one thing, making sales is another. Although you should be aware of keywords when writing the copy for your sales, remembering the customer is vital too. Your sales pages must convert your site’s visitors into buyers (buy thesis paper online).
Now you know the secret of SEO copywriting keywords and links write your next sales pages for both your customers and for the search engines. Within a week or two, you’ll be surprised at the free sales you get, courtesy of SEO.
Copywriting is a great home business
Developing a copywriting services business makes sense if you want to write from home.
How does $250 an hour sound to you? Copywriters are in high demand.
There’s no limitations on who can write copy. Neither age nor education is a bar: your clients don’t care.
So whether you’re a stay-at-home mom or a retiree, or just want to moonlight at your current job, copywriting is the most lucrative (and the most fun, if you love to write) occupation you can try.