Content articles can be a great way to generate traffic to your website if you write and use them properly. On the flip side, if you don’t follow a few simple rules, they can actually hurt your business. Here are the top five myths about content articles. Pay attention:
1. Articles don’t have to be well written because no one will read them. These words are like stabs to a copywriter’s heart. Aside from the fact that you can’t hire a copywriter and expect them to not care how well written something is, the statement is simply not true. The whole point of content is to drive people to your website through the keywords they use to search for what they want. If they search for wine and land on your content article about Pinot Noir, they’re going to be turned off if the writing has poor grammar, obvious typos and reads as if English is the writer’s second language. The possibility of the reader seeing you as a legitimate business will be out the window, along with the prospective customer.
2. Articles don’t need to be informative, just full of keywords. “Pinot Noir is red wine.” If your potential wine customer finds your content article about Pinot Noir and discovers that you don’t have any new or interesting information about it – such as the history, varieties and regional aspects of Pinot Noir – then you’ll lose them. They’ll realize you know nothing about wine and have a drink with your competitor instead.
3. Articles need to be lengthy, so fluff them if need be. Your readers aren’t dumb. They’ll notice if you’re repeating yourself or veering off topic just to squeeze in more copy. So only write as much as is needed for the topic. If you really feel the article isn’t long enough, then do your research and see what other pertinent information you might include.
4. Using someone else’s article instead of writing your own will save you time and work just as well. This is called stealing, folks. A big no-no. There are companies that are dedicated to finding those that steal content and taking the necessary actions to fine them for their wrong-doing. Don’t be one of them.
5. Okay…then using someone else’s article is fine as long as you give a link back to the original source. Well, it’s certainly not illegal, because you’re giving credit where credit is due. However, it’s not a great idea if you’re trying to increase your audience. Most people will follow those links back to the original source instead of clicking through your website. So although you should include link backs when you use someone else’s material, it’s can be the equivalent of pointing potential customers away from your store. Writing your own original content is really your best bet.